Trading through the tough times

Some businesses were founded during a recession:
Disney, Microsoft, Google, Facebook and Hudson Business Accountants and Advisers.
 
No matter how bad things are, we all have to do the right things in order to produce the best possible results:

  • Build robust internal systems for maximum efficiency
  • Recruit a service focused team to be the friendly human interface between these systems and clients
  • Be clear on who our ideal customers are and focus our marketing accordingly
  • Have consistent marketing and sales systems rather than relying on good luck
  • Nurture our clients through the early days and reward loyalty
  • Look after ourselves in order to look after everyone and everything else in the business (it’s why I write so much about self care)
  • Look after our team (whether employees, subcontractors or outsourced) so that they will look after our business
  • Get your pricing right

If you can manage through the tough times you will be a roaring success in the good times.

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