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Which CRM? 

After last week’s post I was asked which CRM we use.

As I run three businesses (Minerva Accountants, Hudson Business Advice, and Minerva Technology) we use two different systems.

You can start off with a free CRM or even set up your own spreadsheets of contacts and actions but at some point you will (hopefully) grow to a point where you need something with a bit more oomph and functionality so you will need to invest a bit of money. Fortunately most CRMs have the ability to import a spreadsheet of contacts and data so it’s easy to migrate. What takes more time is setting up your workflows and funnels.

At the moment we use Active Campaign (AC) across all three businesses because it has good email campaign functionality and we can set up different tags and funnels for each business. This includes sending out these weekly Top Tips to two different mailing lists. It connects with Outlook and we can set up sales funnels and keep notes. We use this primarily for prospects and running the coaching and tech business which have simple workflows.

To run the more complex business of Minerva Accountants we use Bright Manager (BM). Running an accountancy (or bookkeeping) business comes with all sorts of deadlines and checklists which BM can handle. The software comes with predefined workflows but you can tweak these or create your own. There are many competitors at the moment, all with their own strengths and weaknesses, and the market is changing rapidly. For us the downside of BM is the reporting and, with no API available, we have to pull out reports into Excel and manipulate them there. I have spoken to their product team about this so watch this space. Having a separate workflow system means that personal, essential emails and reminders are separate from the general ones. Clients are enrolled on both systems so they still receive the Top Tips and any bonus offers through AC.

Specialist software for accountants includes Engager, Karbon, FYI and others but, in my opinion, there is plenty of room for somebody to sweep the market at the small business end.

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Tax Tip – Recharging expenses vs disbursements 

If you pay for something on behalf of your customer and then invoice it to your customer you may be able to treat it as a disbursement. This will be an advantage if the supplier doesn’t charge VAT or if the customer can’t reclaim VAT.  

When invoicing disbursements to your customers you don’t add VAT and you can’t claim VAT on the purchase because you are acting as an agent. 

A disbursement must meet 8 conditions. VAT: costs or disbursements passed to customers – GOV.UK 

Most business purchases are expenses, not disbursements, and you should add VAT to the amount that you invoice to your customer. You can also reclaim any VAT that you pay your supplier. The amount you charge your customer is a commercial decision so it may be the cost, or the cost plus a mark up, or any other amount that you agree. 

Some examples of costs that are usually recharges and not disbursements: 

  • Train ticket to visit your client or to travel as part of their job. You should add VAT to any recharge because the flight is for you and not the client. 
  • If recharging postage to your customers you should add VAT even though postage is usually exempt. 

The most common recharge we see is mileage. You can claim the standard mileage allowance (usually 45p but see mileage rates: https://minervaaccountants.co.uk/tax-tip/tax-tip-38/) and reclaim any VAT on the fuel element. When recharging this to the client you would add VAT to the rate (which may be 45p or something else) that you have agree with them 

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Implementing a CRM system in your business 

Once your business outgrows you and a few contacts on your phone it is worth implementing a proper CRM (customer relationship management) system. 

  • Register with ICO (Information Commissioners Office) and pay the necessary fee. This will vary with the size of your business but starts at £40 per year. Ensure that you record all the ways that you will use personal data. 
  • Choose a CRM system that suits your business needs. Do you want to track prospects or to hold more detailed information for existing customers. DO you need to include tasks and workflows? Do you want it to integrate to your emails or a a bulk mailing system? 
  • Give all your team access to add, update, and generally use the system. This will ensure that they are informed before all client contact. 
  • Regularly update and maintain customer data. This is one of your responsibilities under GDPR but it also makes sense for the business to hold the lates information 
  • Use CRM analytics to improve customer relationships and to track which marketing campaigns are most effective 
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How to get funding for small businesses

A compelling business plan – we’ll cover this in a separate article

Track record of success – if you have a successful business it is much easier to find investment. Showcase your achievements and get third party evidence in the form of profitability, awards, and testimonials. The lack of a track record is why it is harder for startups to get investment. Success of your founders in other fields will help.

Highlight your unique selling proposition (USP) – what makes you unique? How are you different from your competitors; preferably in ways that they can’t easily replicate.

Growth and profitability prospects – have a viable plan and, preferably, a pipeline.

Build a strong online presence and network – this is becoming more and more important as people seek validation online or from their network before purchasing or investing.

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Tax Tip

Eye test and glasses  

If you run a limited company and need to use a screen for your work then you can claim the cost of eye tests against tax. You can also claim for your employees which is a small, tax free perk.  

Sorry, sole traders and partnerships can’t claim this. Yet another example of where the rules are different for limited companies and unincorporated organisations. 

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Till systems with stock control 

Gone are the days of huge cash register full of … cash. These days most banks charge to bank cash (if you can find a branch) and HMRC definitely prefer electronic payments and traceability which leaves cash based businesses mainly desirable for money laundering. 

These days businesses are moving towards a simple tablet loaded with software like Clover that tracks stock as well as sales and card receipts. No more cashing up at the end of a long day. No more counting pennies and trying to agree everything to the z-listings. Instead the bookkeeping for sales, receipts, and stock is automatically linked to your accounting software with Xero effort. 

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Tax Tip

Mileage rates 

The simplest way to claim your car costs against tax is to claim the standard HMRC allowance of 45p per mile. Most business owners are familiar with this but there are circumstances when the rate is different. 

  1. Above 10,000 tax miles per year the rate is reduced to 25p per mile in recognition that many of the fixed costs have already been covered. 
  1. Carrying a business passenger the rate is increased by 5p per passenger 
  1. If using a BICYCLE rather than a car the rate is 20p per mile 

This standard allowance is to cover: fuel, MOT, insurance, maintenance, road fund licence. It does not include parking and tolls. 

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Why bookkeeping software will help with MTD 

MTD (Making Tax Digital) will require businesses to keep digital records and to make quarterly submissions to HMRC. Clearly using bookkeeping software will help businesses to comply with these requirements but there are all sorts of other benefits that will help to offset the cost. 

  • Professional looking invoices (and quotes) emailed to your clients 
  • Recurring invoices emailed to your regular clients automatically 
  • Link to your till system to save you keeping scraps of paper and Z readings 
  • Links to your bank statements to save you typing in the information manually. Linked with AI to suggest the bookkeeping 
  • Link to card payment system so that you can get paid before leaving site and no need to chase invoices 
  • Link to DD collection system so no more debt collections calls 
  • Scan your bills and expense receipts and use AI to suggest the bookkeeping 
  • Remote access for client, accountant, and bookkeeper to keep everything up to date and to access that information 
  • Up to date information at your fingertips for management decisions, dividends, and loan applications 
  • Up to date information for cheaper/faster year end accounts preparation for shareholders, investors and loan/mortgage applications 
  • Link directly to loan application systems for faster finance 

Exactly what is available will depend on the cloud software that you choose but these are all fairly common features so why would you spend more time trying to work around the requirements? 

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Tax Tip

Penalties are increasing from this month. These are completely avoidable if you keep proper accounting records and keep them up to date.  

We send our clients several reminders in addition to the reminders that they get from HMRC but, even if you use and accountant, you are responsible for ensuring that everything is submitted correctly, and on time. 

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Show me the money 

Spring seems to have brought renewed optimism and, in spite of macro economic conditions, many of our clients are looking at expanding their businesses. Business confidence in the Southwest is generally positive. 

Here are some useful links for businesses seeking finance in the Southwest. 

  • Founder Catalyst creates all of the legal paperwork and helps founders to manage investor engagement. 
  • Meet the Funder South West – Engine Shed and British Business Bank collaborate to share conversations with funders. 
  • Considered Capital is a great place to start if you’re not interested in equity funding. 

We are also happy to make introductions amongst our client base and other connections where appropriate so do let us know if you’re seeking finance or fancy investing yourself. 

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