Have you ever tried to hit some of those moving targets in tan online shooting game?
How much time do you spend wavering between targets? And how many potential targets do you miss as a result? On the other hand, if you are clear about your target and track it for a while, you have more chance of hitting it.
Vague, generalist messaging doesn’t resonate and it is hard for prospect to see the relevance of it to them.
Having a strong niche means that you can share messages and advice that are relevant to your audience and feel as though they were written just for the person reading them. This brings in higher quality leads and leads to faster trust as they feel that you truly understand them
1.Choose your niche which may be clients you enjoy working with and where you are able to deliver the most value (providing that they have sufficient profit to pay you, of course)
2.Update your website messaging
3.Update your social media profiles and refresh your content
4.Share case studies relevant to your niche
5.Share advice for their specific problems
Be known for something and your message will be much clearer for the right clients.