Tag: business owner

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Why competence isn’t enough to run a great business 

Whether you’re a lawyer, a plumber, or a graphic designer technical competence and business success are not the same thing.

There are three main strands to a business: operations, finance and sales.

As you grow your business you will be able to recruit people with specialist expertise but, from day one, it needs to be you.

Hopefully you’ve already spent years honing your craft and maybe even observing how your boss runs the business side. But there’s a lot to running a business and you’ve probably never had to handle sales and marketing before.

Being good at your job isn’t enough to build a thriving business.

Starting a successful business requires:

> Marketing

> Sales

> Pricing

> Systems

> Client and deadline management

Not to mention confidence and self-motivation on the bad days.

None of this is taught at school. I’ve founded 5 businesses to date and successfully exited two of them (I still run three businesses but that’s another story)

I’ve been a guest lecturer on the UWE Entrepreneur degree course but, generally, this bit of the training that has been missed up until now.

Of course, it can all be learned from books but that takes time to figure out what will work for you. Fortunately, we run a StartUp Bootcamp for business owners where we have 30 videos taking you through the key skills that you need to run a business. You can sign up for this online​ or let me know if you would like to join our live workshop later this year.

At Minerva Accountants we also work with entrepreneurs to take care of the finance part of your operations along with our courses Finance for Directors and Directors’ Responsibilities to help you to stay on top of your growing business.

I look forward to seeing you there and being part of your success. Let’s do better business.

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Borrowed years 

Most business owners set up with a purpose, with an end in mind. Whether that is a £million business or a particular income or just a decent work-life balance. They start off full of energy and enthusiasm and many achieve a degree of success. 

And then they hit a glass ceiling! 

They’re working too many hours for not enough profit and borrowing time from the future as their original goal remains just out of sight.  

It’s not uncommon to work silly hours when setting up a business but, if you’re three years into your business and you’re still working those silly hours, or your growth plans have gone out of the window (assuming you had a business plan to start?) then something needs to change. 

Burnout is real. It may be time for a chat. 

As an accountant AND a business coach AND an award winning business author AND the founder of five businesses with two successful exits to date I have the skills to review your business analytically, to help you to get back on track, and to measure that progress.  

Further down the line you may have a board to share the burden with you and to bring in expertise but, for now, that’s not affordable (if that was ever part of your vision). So we have lots of ways to help business owners (and accountants and bookkeepers who run businesses too). From strategic planning days, to monthly or quarterly Clarity reviews, from online courses and workshops (because you’re not the only one who needs to know this), to coaching and mentoring sessions we can provide business advice and accountability to get you to your end goal faster. 

Stop borrowing time from future years and take some action to get back on track.  

Let’s do better business.  

Together.

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When was the last time you worked on your business?

We have a July year end, a legacy from when my children were small and my life revolved around the school year. 

August is my quiet planning time and, with three businesses, there’s a lot to think about. 

It is important to take time out of your business and we run strategic planning days for businesses and accountants for just this purpose. It’s now time to take some of my own medicine. 

When do you take time to plan? 

(Our next group strategy days are in Sep, Dec, Jan, Feb, and Mar or we can run a bespoke day for your business) 

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Xerocon benefits 

I’ve just spent this week at Xerocon London. So what was the benefit of 3 days out of my business? 

  • listened to all sorts of interesting talks from the best accountants that will help me to improve my business 
  • getting beyond the AI hype to some practical ideas for embedding more AI into Minerva Accountants 
  • hearing about the Xero roadmap and all sorts of new features to help accountants and business owners 
  • chatting to other software companies about how they can help Minerva Accountants and our clients 
  • chatting to other forward thinking accountants from around the world about the issues that we face in our businesses, what works, and what doesn’t 
  • being invited to speak about accountant/entrepreneur/high performer 4am waking and what we can do to help ourselves 
  • breakfast with the Small Business Commissioner (Emma Jones who wrote the foreword to my second book) to discuss the problem with late payments and new legislation that is making its way through parliament 
  • generally relaxing knowing that my business was in safe hands with my fabulous team 

I now have a head buzzing with ideas on how to improve Minerva Accountants so that we can offer better advice and more efficient services to our clients. 

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The power of niche positioning and how specialising can help you to win more clients 

Have you ever tried to hit some of those moving targets in tan online shooting game?  

How much time do you spend wavering between targets? And how many potential targets do you miss as a result? On the other hand, if you are clear about your target and track it for a while, you have more chance of hitting it. 

Vague, generalist messaging doesn’t resonate and it is hard for prospect to see the relevance of it to them. 

Having a strong niche means that you can share messages and advice that are relevant to your audience and feel as though they were written just for the person reading them. This brings in higher quality leads and leads to faster trust as they feel that you truly understand them 

1.Choose your niche which may be clients you enjoy working with and where you are able to deliver the most value (providing that they have sufficient profit to pay you, of course) 

2.Update your website messaging 

3.Update your social media profiles and refresh your content 

4.Share case studies relevant to your niche 

5.Share advice for their specific problems 

Be known for something and your message will be much clearer for the right clients. 

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She made me cry

Last week at Accountex somebody made me cry. 

I was heading into the restaurant in my hotel for a quiet dinner and somebody recognised me and followed me in. With minor celebrity status (more Z list than A list) in the accountancy world I’m used to people stopping me because they’ve read one of my books or seen me speak. 

This time they wanted to thank me for an encouraging comment that I had made when she first set up her business in 2019. A single comment that I made to a stranger and she still remembered it 7 years later. Words really do have power! 

As an author I love the precision of words and deliberately dwell on the exact vocabulary to express my meaning as accurately and concisely as possible. But I’m not so careful when I’m just chatting, in person or on social media, as those words are very much ‘in the moment’.  

As a mother I was aware of the way that words can build up or tear down my children. Usually after I’ve said the wrong thing! 

As a boss I need to remember to take time to thank my team for the good job that they do looking after me and our clients. I’m often busy and just spit out instructions without thinking of the  human impact.  

We use words in our marketing all the time and our tone of voice, as well as the words themselves, allow readers to imagine themselves working with us … or not. 

So, today, I encourage you to look at the words that you use. In seven years time will somebody be thanking you or recovering from a damaging throw away comment that you have made while feeling stressed about something completely unrelated? 

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Keep your bookkeeping up to date! 

This is the single biggest thing that you can do to minimise tax and penalties. If your records are up to date you will:

  • know when you need to VAT register so no late registration penalties
  • know how much tax you are likely to need to pay so you can squirrel it away long before the due date so no late payment penalties
  • know how much profit after tax is available to take as dividends so no penalty tax on overdrawn directors’ loan accounts (DLA)
  • have up to date information to ask your accountant for advice before you make any major business (or life) decisions

Frankly, I’m sick of being asked to help directors out of a hole long after the time has passed for action. Whilst I might sympathise, I can do much more if provided with basic information and consulted early rather than having to refer clients to HMRC for a Time to Pay arrangement after the event when we are finally given information to START preparing the accounts.

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Minerva Momentum Review 

To keep your business moving forwards (without the faff). 

The Minerva Momentum Review is a sharp, monthly business check‑in for owners who want progress, not another report they’ll never read. 

In 30 minutes we boil your business down to one page: 

  • 3 key numbers that actually matter 
  • What’s going well, what needs attention, and what’s quietly shouting for help 
  • Clear actions, with names next to them (because things only get done when someone owns them) 

No jargon. No waffle. No 40‑page management accounts destined for a drawer. 

This review keeps you focused, accountable, and looking forwards, not just backwards at last month’s numbers. It’s structured enough to be useful, relaxed enough to be human, and designed to keep momentum going month after month. 

Think of it as a regular business MOT; quick, practical, and far cheaper than fixing things once they’ve broken. 

One page. Three KPIs. Clear actions. Real movement. 

Contact to book yours.

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How to improve profitability without cutting costs

1.Increase average order value – cross sell to existing clients. What else do you offer that they could use? (This could be the case for business advice sessions or our monthly Minerva Momentum Reviews) 

2.Improve client retention – it is always cheaper and easier to retain your existing clients than to go out and win new ones. Stop the leaks before you try to fill the bucket. 

3.Upsell to existing clients – who has grown and is now in a position to upgrade and take on a new level of service? 

4.Reduce scope creep – be clear on what is included in your contracts. Anything extra should be charged BUT make clients aware of this beforehand so they don’t get any nasty surprise. Every request for extra work should be greeted by “Yes and … that will cost £X” 

5.Improving operational efficiency – with so much technology and AI around there is plenty of opportunity to improve your internal efficiencies allowing you to take on more work without impacting on your existing clients. 

6.Pricing strategy tweaks – don’t forget that increasing prices is the single most effective way of increasing your profitability (but do make sure that you’re still providing sufficient value) 

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Building a business that doesn’t depend on you

Whether you want to make your business more profitable, scale up, have a better work-life balance, or to make your business more saleable than you need a business that is less dependent on you.

If you can’t go on holiday for a week without having to keep an eye on your emails, then your business is too dependent on you.

This isn’t about abdicating your responsibilities and letting your business go haywire, it is about delegating your day-to-day involvement in the business. When I sold my first accountancy practice, I achieved 32% above average because the business wasn’t dependent on me. It might not grow without me at the helm, but it definitely wouldn’t collapse. Everything was delegated to a competent team, reliable software and repeatable processes.

Yes, this takes work.

  • Designing and refining repeatable processes that will produce the best results again, and again, and again.
  • Investing in software and setting it up so that your business is less dependent on humans as experts, including yourself.
  • Hiring or outsourcing strategically where you need the human touch.

I love helping business owners to design all this for themselves. To date every business owner (accountant or otherwise) who has come to me for help in preparing their business for sale has ended up liking it so much that they’ve kept the business for a few more years as they’ve been able to work part time hours.

So don’t wait until you’re ready to sell to create a desirable business! Get a coach and get your life back.