Experience – unlike a coach they can offer real world advice as they’ve been where you are before and survived
Some mentors, like me, are also qualified coaches so they can help you do what’s right for your business rather than just share their own stories. This gives you the best of both worlds.
They speak the same language
They will always be in your corner to support you
They can offer friendly critique of your ideas
They may have a black book of useful connections for you
They can act like a NED for an individual business owner
You can bounce ideas off them before you implement
You are allowed to disagree as your business is not the same as their business
As somebody on the outside of the business looking in, they may have a better view from the bridge while you may be busy in the engine room of your business