Tag: work life balance

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KPIs for a better work-life balance 

You probably know by now that, in order to focus on getting something done then you need to start measuring it. 

I love what I do and we only have good clients so it’s too easy to work when I should be doing other things. Like relaxing. Two KPIs that I use to ensure that I maintain a decent balance are total hours worked and profit per hour. 

The first one is fairly clear. I ran my first accountancy practice on 25 hours a week (the length of a school week) to fit around my 2 small children. I do work longer hours now they’ve grown and flown but I still want time for me.  

By measuring profit per hour I have a clear benchmark when deciding whether to do something myself, to automate it, or delegate it. Whilst somebody else might take the same time as me they may be cheaper or, they might do something faster because they are an expert more familiar with the task. Software may cost money but it can save time which is why we invest quite a bit in order to run a lean business.  

Taking yourself out of the day to day of the business will also increase the value if you are considering a business sale at some point in the future. A business that operates independently of you will give you a better balance AND allow you to scale AND increase the value when you finally exit. 

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Main character energy 

It’s time to be the main character in your story. Step into the limelight and claim it for yourself and your business 

I often talk about your team but it is also important that YOU are able to lead them well.  

This means: 

  • Looking after your own physical and mental health 
  • Having a clear direction 
  • Inspiring your team 
  • Providing yourself with the tools and skills that you need to execute your plan 
  • Promoting yourself as the face of your business 

I’ve written all sorts of articles on how you can improve yourself in all these areas so you can either search the website for these, read my books, or invest some of your hard-earned cash and sign up for some business coaching to help you with any of these. (‘Do nothing’ is also a very comfortable option) 

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How was your holiday? 

Hope fully you managed some time off (or have a break lined up) from your business without too much hassle.  

When I ran Hudson Business Accountants and Advisers, I remember coming back from a holiday to find that my team had onboarded 2 new clients from new enquiries and already completed the work for one of them.  

It was a very strange feeling to realise that, even though I was the face of the business and the one responsible for business development, my team could function perfectly well without me. Yes, it was what I had aimed for but, like my kids growing up and leaving home, it took a bit of mental and emotional adjustment from me.  

How great to take a relaxing holiday without interruption and not come back to a disaster.  

It also increased the value of my business when I eventually sold it as the business was its own entity and could function to the same high standards without me.  

If I can help you to achieve the same profitable, work-life balancing business then please reply to this email and we can book a call to discuss the options from free to freedom. 

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How to achieve work-life balance as a business owner 

You may have started your business with the intentions of having a better work-life balance or for some other reason and the work is now taking over your life. If so here are a few tips. 

  1. Set clear boundaries between work and personal time (and place). I find it helpful to clear my desk each evening and to ensure that I actually log off my computer (it’s also better for keeping your software updated) 
  1. Prioritise tasks – you’ve probably already seen the matrix of urgent vs important where you start with the tasks that are urgent AND important 
  1. Delegate where possible – be aware of how much you could earn in an hour and delegate everything possible to somebody with a lower hourly rate. This might be a virtual assistant, a junior member of the team, or even buying in help at home. 
  1. Schedule regular breaks – I always block out an hour for lunch and an alarm to finish working at the end of the day. My need for tea ensures that I take regular breaks to make another drink (or go to the loo after drinking so much!) 
  1. Schedule holidays – I start each year by blocking off the last week of March, June, September, and December as well as a week around my birthday. I sometimes need to change these dates nearer the time but it means that I don’t book meetings in when I expect to be away. 
  1. Practice mindfulness or other stress management techniques – I don’t meditate but I do enjoy running and letting my brain unwind. It’s how I originally got into triathlons 
  1. Create a flexible work schedule that works for you and your life – this isn’t just for the business owner as all our team have this option 
  1. Monitor KPIs around this – I track my weekly working hours and also my profit per hour. 

What are your top tips for work-life balance 

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The ‘Icarus’ budget 

I set up my first business with the intention of doing a few sets of accounts from the kitchen table to fit around my kids. But my background BC (before children) was running larger businesses and, if you do the right things, you get the right results. I needed to decide whether to limit my activities or to deliberately grow the business which would entail taking on staff and premises.

In the meantime somebody talked me into running the Bristol and afterwards, high on endorphins, I wrote my ‘Icarus’ budget. Yes, I really did name it that as I didn’t know if what I was planning would be achievable on just 25 hours per week (because I still wanted to fit it around my kids)

The rest is history*. Stay off the endorphins kids, you never know what might happen ?

What would you do if you were feeling brave?

*If you haven’t heard the story then ‘The Numbers Business: how to grow a successful cloud accountancy practice’ is available on Amazon and Audible

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My life isn’t as perfect as my timeline

Nobody’s is!

I’m all in favour of authenticity but I also hate oversharing. You’re my wonderful clients and business contacts, not my best friends, and there need to be boundaries in every relationship.

We all draw that line in a slightly different place. Although I will never deny that I have dirty laundry I certainly won’t be airing it in public. In spite of my very public social media profile, I’m actually an introvert and a naturally private person. I’m also a positive person who prefers not to dwell on any negatives in my life.

I love social media, especially Twitter, but there is a strange phenomenon where we all think we know each other perhaps better than we really do. The downside of this is that it is surprisingly easy to be the victim of ‘catfishing’ and all sorts of fraud.

There is also a tendency to believe that what we see is the whole story. Whilst some people overshare, others overedit causing real FOMO and other envy or depression in others who feel that they haven’t achieved as much. I love celebrating your successes, but I also assume that you’ve worked as hard as I have and there is blood, sweat and tears behind the picture of you with your latest award.

So here are a few things that you need to know about me that I don’t explicitly mention:

  • Like you, I often think about jacking in my business and taking a normal job for an easier life. Running a business is never as glamorous as it seems on the outside. I think it is this experience that makes me a good coach, even more than my Coaching/Mentoring qualification.
  • Although I’ve generally worked with wonderful teams, I’ve also had to dismiss people. I try to do this legally and as kindly as I can.
  • My kids have grown up into fabulous people that I enjoy spending time with but some days they’ve exhausted my patience. If you have a small business and you’re short on sleep, I completely understand.
  • I’m in the process of getting divorced. Fortunately, it’s all amicable but sometimes I really have to bite my tongue and remember to act like a grown up (and he’s probably doing the same)
  • Some days I find it hard to get started. Without motivation it’s just hard slog dependent on discipline.

I don’t think it helps anybody to have the details of my rough times but that doesn’t mean that everything is 100% rosy.

Do you think you have the right balance between being genuine and oversharing?

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Why you need to increase your prices

A lot of business owners avoid increasing their prices, either because they’re worried about losing clients or because they don’t know how to go about it. Even when they know that they need to increase their prices it is too easy to procrastinate (I’m the queen of procrastination, I have all the excuses)

I’ll cover the ‘how’ in separate tips but today I want to talk about why.

We all started our business for a reason which broadly come into one of three areas:
• Profitability
• Build something valuable to sell at retirement
• Better work – life balance

All of these will benefit from having better prices allowing you to earn more money, increase the value of your business, or to earn more in limited time.

But the real benefit to our clients is that we will have time to provide a quality service. To do things properly and not cut corners. And to run a business that will still be around to help them in future years.

When we provide a quality service our clients benefit, they stay with us, and they refer other people to us. It’s a virtuous circle because everybody wins.

To create the business you want you need to charge the right prices.

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Welcome to the minimum wage club

I recently did a wholly unscientific survey on Twitter to find out what hourly rate people were earning working for themselves and taking payment as drawings or salary plus dividends.

The shocking, but unsurprising, result was that 25% were earning below minimum wage.

A further 8% were earning less than they had in their previous employment. In spite of taking on additional business risks.

Whilst in start up mode it may feel necessary to reinvest your profits into the business or to work longer hours to save a salary. This is still a problem but there is a finite period. If you have not recovered your hourly rate by the 3 year mark then you need to get some expert help to tweak your business. (This may be me or another favourite coach)

Look at your pricing, look at the type of work that you’re doing, and look at your internal efficiencies before taking on any more work. It’s no good pouring water into a leaking bucket so fix your bucket first.

Please don’t continue working too many hours for too little reward.

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Workaholism is an addiction

Too many people seem to be adopting a long hours culture. It’s partly because of the lack of options during lockdown but now it is time to STOP.

Your productivity decreases throughout the day. My average work week is just 25 hours with perhaps 90% of the output of a 40 hour week. A lot of my work requires my brain to be firing on all cylinders and that’s not the case as I start to tire.

So why do people work 60-80 hours per week instead of employing a second person for the job? It’s usually because they’re not making enough money to employ somebody else. On a quick Twitter poll the other day 25% of respondents were making LESS than minimum hourly wage. And a further 8% (33% altogether) were earning a lower hourly rate than in their previous employment.

So increase your prices (we run regular webinars on this) so that you can afford to employ/outsource. When your own hours reduce you will probably find that your productivity increases so that you can provide a better service to your customers.

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Bring forward the joy

I heard this in a PSA (professional Speaking Association) talk and it really resonated.

Are we putting off the joy that we intended when we set up our businesses?

Are we reinvesting our profits for faster growth when we should be taking some of it for ourselves?

Are we spending silly hours working to grow the business faster when we could be spending that time with friends and family (now that we’re allowed out again).

If you knew you only had, say, five or ten years to live how would you spend your time?