Tag: new clients

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The joy of referrals and how to receive more

I’m sure that I’m not alone in enjoying winning new business. But referrals are my favourite source of new clients.

  1. It means that your current client is happy with the work that you’re doing
  2. It means that the prospect is probably like the client so we can expect them to be a good fit for our organisation and we are more likely to take them on.
  3. It means that the prospect has already received a glowing testimonial which derisks things for them so they are more likely to want to join us.

So how can we receive more?

  1. Look after your existing clients well so that they don’t just stay with you but they also feel confident to introduce others
  2. Have a system to ask for referrals. This might be an email signature that something like ‘our business grows by referral so we’d love to meet more people like you’ or sending a specific email ‘business is good but we’re looking for more’

Here’s to many more happy clients

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What sort of business do you want to run?

I recently quoted a prospective accountancy client. Part of the agreement is that she would move her paper records onto the software that I recommended in order to be ready for MTD (Making Tax Digital).

She asked whether it was compulsory to use software and whether other accountants would insist on the same. I held firm and explained that it would be an essential part of working with Minerva Accountants as we want all our clients to get the benefits of using software and to prepare early for MTD while we have the time to help them get used to the software and quarterly deadlines. I was also honest and explained that many accountants haven’t started this move to MTD yet.

Would you rather work with an accountant/expert who is preparing you for the future or somebody who will let you do what you want?

This week’s reading has been ‘Rich Dad Poor Dad’ by Robert T Kiyosaki, I think that is a good book for business owners and also for teenagers.