Are you running a profitable business?

Are you sure?

What if you had to replace your own time with a suitable qualified/experienced alternate salary? Would you still be making a profit then?

Whilst I’d like to think that the answer is ‘yes’ there are a few reasons why it might not be the case.

  • You might be prepared to accept a lower ‘salary’ (perhaps a mix of salary and dividends) in exchange for more flexibility or being your own boss. Make sure that you don’t lose more income than you are intending.
  • You might be in a start up or growth phase of your business when you are working longer hours than expected. Make sure that this doesn’t go on too long or you may burn out. If you’ve been in business for over three years and aren’t happy with your profitability per hour then it may be time for some business advice.

I see far too many business owners (including accountants!) earning less than minimum wage. You may be doing something you love but you also deserve to earn a living from your work.

Tax tip

Furnished holiday lets 

Back on 6 March the Conservative Spring Budget announced the FHL (Furnished Holiday Lettings) scheme but failed to included it in the Finance Act. 

On 29 July the new Labour government confirmed that they would proceed with this by publishing a policy paper and draft legislation. This is still not law but likely to become so. The key points are: 

  • Withdrawing capital gains tax relief on gains from trading assets 
  • Withdrawing corporation tax capital allowances  and allowing replacement of domestic items relief 
  • Restricting finance charges and interest to basic rate of income tax 
  • No longer including FHL income when calculating relevant earnings for pension relief 

There is anti-forestalling legislation to prevent advance action between 6 March 2024 and the effective date on 2025. This means that it is probably too late to take any action to mitigate the tax impact but please talk to us if you are affected. 

What do you value?

Struggling to write this today as I hide in a café in the village while a house clearance company dispose of 14 years of my life.

But I’m a natural optimist (and the future is looking very good once I’ve waved goodbye to the memories here) so it’s easy to see the silver linings.

I’ve always believed that people are more important than things and so it was a no-brainer that I would choose to run my first business on just 25 hours per week so that I could spend time around my kids as they were growing up. I also worked from home until the team grew beyond 5 people and we had to take on external offices in the next town.

Working on limited hours meant that I soon became an acknowledged expert on how to run my business as efficiently as possible and it’s something that I love to share with accounts and business clients through coaching and courses. Which is how my second business was born.

Seeing my possessions go out of the door (some to new homes via a charity, and some to the dump) is hard but they are just objects compared to the family, friends, staff, and clients who ate around my dining table or shared their dreams in my offices.

What are your most precious memories? Does your business allow you to do what you want to do?

What recruitment crisis? 

On the one hand I hear people (accountants and other businesses) complaining about the lack of suitable recruits, on the other hand I see my kids’ clever school leaver friends working hard in short term jobs because they can’t find apprenticeships to launch their careers. 

I don’t know about other industries but in accountancy we have created our own crisis. We have a shortage of qualified, experienced accountants today because firms cut back on their training budgets a few years ago.  

Personally, I like taking on trainees as I can train them to do things the way I think they should be done. No ‘bad’ habits to unlearn from previous workplaces. And they’re usually pretty tech savvy to cope with our modern processes. 

In a relatively short time, you’ll have a fabulous employee, an excellent return for your investment of time and money, AND you’ll have made a positive contribution to somebody’s life (all my previous trainees are now in management positions and some on the cusp of partnership). For us their full-time availability during college holidays balances the additional time off required by our part timers who require additional time off with family at this time. 

If you’re really struggling the apprentice minimum wage is peanuts but hopefully you can afford a little more. 

So here are just a couple you might like to have working for you in the Bristol/Somerset area. 

One talented photographer looking for something that uses their analytical skills.* Currently doing pub work. 

One interested in tech/business looking for cyber security or similar. Currently stacking shelves. 

*I’m currently looking for 21 new clients to cover one trainee salary. Happy to accept referrals for coaching and/or company accounts. If you can offer a suitable job before I can then there are plenty more school leavers for me to recruit (I just happen to know these two) 

Doing business on Deep Space 9 

I’m a bit of a scifi geek and I love the Quark character who owns the bar in Deep Space 9. He has some great business traits. And some bad ones! 

The good news is that Quark tracks his KPIs (on an hourly basis which is probably overkill!).  

In Season 2 Episode 10* Quark has enlisted a musician to draw more visitors to the bar BUT the musician is so good that nobody is actually drinking or buying food. He talks about his indicators which feed into his projections which in turn lead to profits.  

In one of my businesses I track speaking events because the more I speak, the more enquiries I get for coaching and courses. In another I track networking and ‘coffee’ meetings as relationship building leads to more referrals. 

What lead indicators do you track in your business that you know will lead to more profits in time? 

*in case you want an excuse to watch it  

The problem of growing too fast

It sounds as though it’s a nice problem to have but many small businesses fail at this stage

  • Overtrading – lack of cash to cover your higher costs while you wait to collect those higher debts. Clamp down on your credit control to ensure that you have sufficient working capital
  • Lack of systems – don’t reinvent the wheel but create a system for anything that you’re likely to do more than once. I’m running a live webinar for accountants on Tuesday 16th so email us for the link
  • Unable to find the right people – you will probably need more staff but you may also need different staff for a scaleup rather than a start up. If you prefer to do the work then you could employ a manager to run your business. I like to train my own team as we work very differently to many traditional accountants but you will have more choice in recruits if you offer REAL flexibility on hours and location.

What have you found helpful as you grew your business?

An unlimited market?

In accountancy there seem to be far more businesses than good accountants and it is possible to take on unlimited clients (assuming you had the resources). So why wouldn’t you?

Because you want clients suited to YOUR business.

You want clients from the industries you know well and that will fit well into your processes. This will enable you to provide a better service with your enhanced knowledge.

You want the clients who fit you personally so that you enjoy working together. This will enable you to provide a better service that you enjoy.

You want the clients who can afford your fees. This will enable you to provide a better service as you won’t have to take on too many clients all vying for your time.

Keep an eye on your client list and your fees to ensure that you can provide high quality work.

The ‘Icarus’ budget 

I set up my first business with the intention of doing a few sets of accounts from the kitchen table to fit around my kids. But my background BC (before children) was running larger businesses and, if you do the right things, you get the right results. I needed to decide whether to limit my activities or to deliberately grow the business which would entail taking on staff and premises.

In the meantime somebody talked me into running the Bristol and afterwards, high on endorphins, I wrote my ‘Icarus’ budget. Yes, I really did name it that as I didn’t know if what I was planning would be achievable on just 25 hours per week (because I still wanted to fit it around my kids)

The rest is history*. Stay off the endorphins kids, you never know what might happen ?

What would you do if you were feeling brave?

*If you haven’t heard the story then ‘The Numbers Business: how to grow a successful cloud accountancy practice’ is available on Amazon and Audible

Is it your husband’s business?

When I set up my first business in 2009, I lost track of the number of times that I was asked whether it was my husband’s business or mine!

Initially I ran the business from home in order to be available for my small children. But it didn’t look like a typical house because it was a former Post Office where we had two rooms set aside for me and my staff.

When we reached a team of 5, we had to move out to commercial offices in the next town in order to grow further. This had the benefit of a large meeting room where we could host our Money Matters events and Xero training courses. (It was also above a Domino’s which was great when the whole team got together for our monthly lunch and learn sessions) With larger premises and running events I was clearly the public face of the business, and nobody asked about my husband anymore.

Since I sold that business in 2017, I have started 3 more businesses, all of which operate remotely with no permanent office space. The Money Matters events are now a series of monthly webinars to help business owners and the Xero training is also online.

Once again people are unable to judge the size of my business from any physical premises. Now I get all sorts of subtle questions probing for how big the team is. (In case you’re curious Minerva Accountants currently has a permanent team of three people plus regular and occasional sub-contractors but watch this space)

How do you think your business is perceived and what can you do to change that?

Is remote working right for you?

Gone are the days of everybody in the office. Since covid most businesses operate some sort of hybrid system but I’ve been working remotely since 2017 and, although my old business had physical premises, we all had the ability to work remotely since 2012. We also all work different hours to suit our lifestyles.

So how do we make this work?

• We run a paperless office. All clients have access to a secure portal or they can email things if they prefer. Most clients are on cloud based software and they can upload invoices etc using Dext or Hubdoc.
• All our software is cloud based and we can all access documents remotely on our shared Onedrive.
• We have a virtual office where we can receive mail from HMRC which is scanned for us to log into our system.
• All engagement letters, accounts, and tax returns are signed electronically using XeroTax or our secure portal.
• We all have VOIP (voice over internet protocol) phones which can be answered via an app on our laptops or on our mobiles.
• We all have laptops rather than PCs so we can work when travelling. (Although I find it much easier to have two screens when I’m in my home office)
• Our calls all come into a central answering service who act as our receptionist and distribute calls to named individuals or according to who is working that day.
• We have a shared email address where everybody can see what is going on. These are flagged by colour to indicate who needs to deal with them.
• All incoming emails are automatically copied to the client account on our practice management software, Accountancy Manager. When a client calls up, or when we are working on their accounts, we can see what emails and notes have been made throughout the year.
• All deadlines and tasks are held on Accountancy Manager so that we can see who is working on what.
• We have an online meeting at 9am each morning for whoever is working that day. We discuss what we will each be working on and if anybody needs information or help
• We have a face to face (where possible) planning meeting and brunch once a quarter to plan the next 90 days.
• We don’t have a printer. On the very rare occasions when we need to print something (usually a letter to HMRC) I have to take it to the local post office on a USB stick. This is the only thing that isn’t easier!
• We contact clients by email, telephone or Zoom depending on their preference.

Remote working gives us all the benefit of better work-life balance and saves us commuting time. For me it means that I can work around the country when busy with speaking engagements or ICAEW meetings. The money saved on offices is invested in modern software to improve communication and efficiency within the business.

Do you prefer to work remotely or from a shared office?