Tag: business owner

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What is a Clarity review?

We try to encourage all our business clients to have regular Clarity reviews. These can be monthly, quarterly or annually depending on the size of the business.

  1. We connect their Xero or Quickbooks to Clarity HQ software which analyses 7 key indicators that reflect profitability, productivity, and value of the business.
  2. This shows where their business is NOW
  3. We discuss where they want to be on each of the 7 indicators in the next 12 months
  4. We come up with an action plan on how to get there
  5. We have regular check ins to help them work through their actions. This is where Della’s business experience and coaching come in
  6. We celebrate clients getting closer to their goals
  7. We repeat with enhanced goals

It’s all about constantly moving forward

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Tax Tip

Client gifts are not usually tax deductible. Here are a few simple rules to ensure that you can claim them 

  1. They can not be food, drink, or tobacco 
  1. They must be under £50 
  1. They can not be cash or cash equivalents eg gift vouchers 
  1. They must carry a conspicuous advert for your company  

Free samples of your products are usually acceptable  

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10 questions business owners should ask their accountant

  1. What was my turnover this month? How does it compare to previous months/years/budget?
  2. What are my main sources of income and how can I grow them?
  3. What is my gross margin and how does this compare to others in my industry?
  4. How much cash do I have in the bank? How much do I need to pay out in the next week/month?
  5. What is my working capital and how can I improve it?
  6. How much tax (corporation tax, VAT, PAYE) do I have to pay and when?
  7. What are the key financial ratios that I should track and why?
  8. How can I collect money from customers faster?
  9. What is the best accounting software and processes for my business?
  10. How can I grow my business or make it more profitable or increase the value for my retirement?

Do you have regular reports/conversations that show this?

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A good bookkeeper is worth their weight in gold!

I’ve said it so many times that I think ICB (Institute of Certified Bookkeepers) made me a Champion a few years ago to try and shut me up.

The line between accountants and bookkeepers is quite blurred these days. Many accountancy firms use client bookkeeping as a way to train juniors but we prefer to use a properly qualified bookkeeper for most of it.

As a technophile I love machine learning and other AI but bookkeepers are particularly good at detail and spotting anomalies. Accountants tend to view the accounts as a whole to ensure that they tell the true story of the business and to look for ways to help the business to grow or operate more efficiently. We provide telephone/email support to all our clients and their bookkeepers so that we can work together. This helps them to code strange items correctly first time. Depending on the size of client we also carry out regular bookkeeping checks using Xenon Connect or Xavier (some bookkeepers do this themselves)

With a good bookkeeper doing all the data entry and regular reconciliations we can just swan in at the year end, press a few buttons and produce the accounts. Okay, that’s a bit of an overstatement but it certainly makes our life easier if we have ‘clean’ records as our starting point. It also helps us to provide better value for money when we’re not sorting out messes.

Do you use a bookkeeper or do you do it yourself?

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Tax tip

Cash is king and most small businesses fail due to lack of cashflow. Even if you have a relatively small business you can use accounting software like Xero to:

  • Add a link to your invoices for clients to pay by card using Stripe, Paypal, or similar
  • Plug a small (usually free) card reader (Zettle, Square, or similar) into your phone for clients to pay by card before you leave site
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90 day planning

A lot of businesses don’t bother with a business plan because things change and they’re out of date almost as soon as they are written. 

I sympathise.  

Although I do like to have a 12 month budget to check that I have enough money to pay the team and to reinvest in the business we rely mainly on a 90 day planning cycle. Things are usually fairly predictable for the next 90 days so we get together as a team. It’s the only thing we try to do in person as we all work remotely the rest of the time. 

We loosely follow this agenda: 

  1. Review KPIs for last period
  2. Check actions from the previous meeting
  3. Discuss any issues and solutions
  4. I share my plans to move the business forward for the next 90 days and we all agree what needs to be done step by step, and by whom. 

After the meeting 

  1. My PA, Kate, emails me with a summary and the detailed action lists for each of us
  2. I add my actions to my to do list.
  3. If necessary I allocate slots in my diary.
  4. Kate works through all her actions (much more efficiently than me!) and gently reminds/nags me to get on with mine 

The result is that, over the next 90 days, we make a lot of progress. Even if we don’t quite get around to everything the business has moved forward a lot from last quarter.  

It’s like my running – CONSTANT FORWARD MOTION, no matter how slow. 

If you’d like a copy of our budget workbook you can purchase a copy here or drop me a line if you’re interested in group or individual coaching to improve your own business.  

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Tax Tip

Get your tax return done early so that you have more time to save the tax due. The deadline for payment is still 31 January 2025. If your income has reduced this year then we may also be able to reduce your July payments on account.

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Tax tip

Company cars are not really tax efficient and we often advise clients to buy the car privately and just charge the company for mileage. For one client with expensive taste in cars we even recommended staying as a sole trader rather than a limited company. 

This is because cars are treated as benefits in kind and taxed as if you have additional salary.  The value of this benefit is based on a percentage of list price (including accessories). The employee pays tax and national insurance and the employer also pays national insurance. 

The percentage used for electric vehicles is much lower than for others although this is increasing each year. 

As well as the vehicle and fuel for personal use is taxed at a flat rate for the year so work out how much you use to see if it is tax efficient. 

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HMRC do not make the law

HMRC do not make the law, they interpret it in the same way that accountants and tax advisers do. If we can’t agree on the interpretation then the courts will decide. HMRC is not the final arbiter. 

HMRC have all sorts of helpful information on their website for the public to read. This means that it is often dumbed down and vital points can be missed in the interest of simplicity. This means that Google and ChatGPT can lead to ‘interesting’ ideas from clients on how they can save tax which ends up with me correcting them by quoting chapter and verse of whichever act is applicable.  

Our clients work hard so we don’t want them to pay any unnecessary taxes but we also want them to sleep at night knowing that they have complied with all laws and regulations. 

Too many accountants just rely on the HMRC website and forget to check the correct sources. Proper CPD is really important to maintain professional standards and to give the best advice. We should be better than Google!  

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Software efficiencies

When you started up your business you probably ran it using a spreadsheet or a Word document. But now you’ve filled your time and you’re trying to grow you need better to software to ensure that everything runs as efficiently as possible. Here are some things that I use in my businesses:

Marketing – I use Active Campaign as both my CRM (customer relationship management system) and to email things like this top tip to our clients and prospects. Active Campaign links to forms on our website and to our scorecards.

Process management – Minerva Accountants has lots of beautifully repeatable processes so we use Bright Manager (formerly Accountancy Manager) to manage those processes, client documents, file client emails (so anybody on the team can see all the communication), and automated reminders. My coaching and consultancy business has fewer repeatable processes but it is much smaller so I manage my to do list on Trello

Cash collections – as far as possible we use recurring monthly invoices on Xero and collect payments through direct debit using Gocardless. Any invoice on Xero is automatically fed to Gocardless and, when payment is made, the receipts are matched to the invoices on Xero. Clients can also pay by card using Stripe which also matches the invoices. These save hours of debt collection time and bookkeeping in a small business.

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