Are you making progress?

I was talking to a client today who felt that she hadn’t made progress because she hadn’t actually achieved any of the goals that she had set herself.

Sometimes business feels like this. It’s a bit like running on the flat ground between hurdles. There is still forward motion even though you haven’t increased your hurdle count.

We might set arbitrary deadlines of month end cash collection targets. If a large cash sum arrives the day after month end then, in harsh terms, you’ve missed the target but, in reality, it’s only a day behind and may still be a new record.

I like to break projects into lots of smaller hurdles but please don’t forget that you are making progress when running between them on the flat too.

Please do set yourself nice stretch goals but applaud yourself for the bits in between too.

Making Tax Digital – ITSA

As we adapt to a post-Brexit world with Covid, accountants are also trying to look forward to the next phase of MTD (Making Tax Digital) for Income Tax and Self Assessment.

This will affect the self employed and those with rental income (not profit) of more than £10,000 per year. I won’t go into the detail as that is available elsewhere, but I wanted to point out the timescales and why we’re already taking action with our own clients.

It’s quite a busy timeline. Most self employed use a 31 March or 5 April year end but, if not, you will have to provide current figures before the actual year end is complete. The timeline below is for a 31 March year end with a similar VAT quarter. As you can see it will be a busy 10 months with 2022/23 SA submissions to be done at the same time as 2023/24 quarterly submissions.

Of course, we’re still awaiting a lot of detail from HMRC, but our plan is:

– 2021/22 get all clients onto software with monthly bookkeeping (theirs or ours) checked by Xavier (Dext Precision) to ensure up to date digital records
– 2022/23 dummy run of MTD with a soft close each quarter to iron out any problems
– 2023/24 go live knowing that HMRC will probably offer a soft landing

Have you started to think about the next stage of MTD yet?

How do you want to spend your day?

When I first set up my business I had a vision of how I wanted to spend my days and you probably did too.

I wrote mine down but you may have a vision board or another means of capturing what you, personally, wanted out of your business. (If not then you should consider doing this now)

How does your typical day compare to this ideal?

Over the last 16 months many of us have drifted away from this but we now have time to catch our breath and make improvements. I could tell of the benefits of a decent business coach to make things happen in your business but you can still do things for yourself.

What ONE thing can you do today to move your business closer to the business you originally dreamt of? Now do it. TODAY.

Is your business working for you or are you working for your business?

When I started up each of my businesses I had a dream. Not a huge, Martin Luther King type of dream that would change the world, but a smaller dream of helping business owners while having a decent work-life balance for myself.

I wrote down my vision in one sentence. Nothing complex but just to remind me.

And each time I had to make a big decision I came back to my dream to see whether this particular decision would move me closer to my dream.

But often we make a lot of smaller decisions that mean that our business drifts away from that dream and we just end up with a job that we have to do in order to pay the bills. When I work with clients on our individual or group coaching programmes I encourage then to recapture that dream but also to take actions.

Here are some of the actions that you can take:

  • Review your pricing to ensure that you are being paid what you are worth
  • Review your clients to ensure that you are selling to the right people profitably and enjoyably
  • Review the type of work that you are doing to ensure that you are doing profitable AND enjoyable work
  • Review your marketing to ensure that it is all aimed at getting more of the right people and the right work
  • Review how you are spending your time to see if there are things that would be better off delegated or outsourced. How many small business owners are trying to do their accounts at the end of a long week? And how many accountants are doing their own graphic design?

You may prefer to do this on your own but, if you want some accountability, then come along to our monthly Flyby sessions (see below). If you would like more proactive input or specific advice from me then try our coaching programmes.

What to say when somebody asks for a discount

You spend ages working out the right prices for your business and then somebody asks for a discount!

Before saying yes you need to work out what you get in return. If it’s a discount simply for signing the contract or buying your goods then there is no additional benefit to you.

If they’re buying in bulk then you need to decide whether this will benefit you in the long term. Will they buy more overall or is it just a cashflow benefit? Perhaps they’ll ask for a discount in return for earlier payment which could be useful if you’re short of cash but interest rates are generally fairly low at the moment.

The trouble with discounts is that they become the norm. The individual customer expects them every time and it is hard to increase your prices. You also get into a habit of agreeing to discounts and gradually erode all your careful pricing.

There are very few exceptions when it is appropriate to discount and so you need to be clear what’s in it for you and what you will get in return. Work out your prices and stick to them.

(We discuss pricing more on each of our courses as it is key to a profitable and sustainable business)

Hurdling through Covid

I’m an athletics coach as well as a business coach. This means that I often get called in to make up the numbers for track and field events. I’m not very good at them but it’s easy to collect a lot of points by coming third of three in the less popular events. One of the events that I discovered in middle age was the 400m hurdles.

And, you guessed it, I have an analogy with business life.

400m hurdles may be a longer distance than 100m hurdles but there are the same number of barriers to cross. At the 100m start I can just see a row of obstacles and it is quite intimidating to stare at them while waiting for the gun. The 400m hurdles are spaced out so that I can only see one at a time and there is time between them to recover my stride before focussing on the next challenge.

For me, and for most of the accountants and business owners that I coach, the last 15 months have felt like a very long 100m hurdle event. Obstacles coming straight after each other with no opportunity to recover in between.

Now we’re heading back to a new normal which is more like the 400m event with time for recovery between each hurdle. It is up to us to make the most of the flat bits to recover and prepare as well as to move forwards, ever forwards.

Have you booked yourself a holiday yet?

Have you got your self a post-Covid plan? Can we help?

Are you a procrastinator?

I don’t know about you but I’m terrible at this. It’s not the same as being lazy as I’m usually doing something; just not the thing that I’m supposed to be focusing on.

Sometimes it’s because we’re postponing so work that we don’t enjoy, sometimes we’re worried that we might not be able to do a good enough job so we create the excuse that “I had to do it in a hurry”, some people are just paralysed by perfectionism and postpone writing that first word of their book or whatever the important project is.

This creates all sorts of problems so I’m running a webinar on this for business owners on 21 July. You can find more information here and sign up.

I’ll pass on some of the things that have and haven’t worked for me because, who knows, they may work for you.

I look forward to seeing you there.

Will you return to the office?

There’s still a big debate over returning to the office. Personally I was remote before Covid and I intend to remain so as I coach accountants and business owners around the world.

In favour of the office:

  • Casual conversations and useful remarks
  • Easier to focus
  • Social
  • Dedicated space and resources to work better
  • Easier to supervise and train staff

In favour of home working:

  • Easier to focus
  • No commute
  • Saves some childcare
  • No micromanaging
  • Better Covid risk management

In practice most organisations will probably opt for a hybrid approach but do watch out for

  • Creating an ‘us and them’ division of those mainly in the office vs those mainly at home
  • Mixing online and offline meetings. Will somebody go into the office just to sit on a Zoom call with clients and colleagues working from home?

Whatever you decide to do needs a thorough risk assessment and discussion with your team about their own concerns and preferences.

AC12 efficiency

I’m a Line of Duty fan and one of the things that really impresses me is their evidence packs. It’s like an enhanced audit file where everything they say has supporting documentation.

I only wish that my own business documented everything as well. I’m pretty good at making notes and writing processes but often create a second document rather than updating .

Do you document all your processes for yourself, for new starters, and for possible automation? Do you download all email attachments to a separate document management system? I’d love to get some idea of how everybody keeps their client/customer information and their standard operating procedures.

As a chartered accountant I have to make sure that, if anything happened to me, another qualified accountant could step in and keep Minerva Accountants ticking over using my procedures and notes.

Is your paperwork good enough? Would your business survive without you?

Measure once, cut twice (why you need a business plan)

Anyone who has done any level of carpentry or even DIY will understand the benefits of measuring more than once in order to make the cut right first time.

The equivalent in business is to make mistakes on your business plan.

Try things out on paper, excel or one of the brilliant forecasting apps that allow you to run different scenarios. Make any mistakes at this stage rather than running out of cash in real life.

For instance, I allow 3 months for a new team member to get up to speed. During this training period my own productivity will also drop so I now build this into any of my forecasts.

What other scenarios are you considering in your future business?