Category: Business

Posted on

Hope isn’t a business strategy

I see too many businesses set up full of hope but not much of a plan. We run strategy days for all sorts of business owners, including accountants, where we look at the following: 

  1. Services offered and what problems these solve 
  1. Business size and growth objectives 
  1. Geographic scope 
  1. Target market and competitors 
  1. Unique selling points 
  1. SWOT analysis 
  1. Financial plan (high level) 
  1. Personal objectives of the owner 

It is particularly important that you know how to identify your ideal client, how to approach them, and how to serve them so that they keep you coming back for more and referring you to everybody they know. 

Once you’ve got this knowledge you need to ACT on it because hope alone won’t get you the business that you want. 

So go ahead and think about your strategy or book a strategic planning day with us. 

Posted on

How to tell if your prices are too low 

If you’re crazy busy all of the time, not just at peak periods, then it is probably because your prices are too low. You can either increase prices to make fewer but more profitable sales or you can raise your prices enough to increase your workforce. 

The other way to know that your prices are too low is if nobody ever says “no”. If everybody you quote says yes, or if nobody bounces when they see your prices on your website, then you probably have scope to increase them. 

Posted on

The difference between spending and investing 

Oscar Wilde once said that “The cynic knows the price of everything and the value of nothing” and this is often true of accountants who are associated with cost cutting. 

Here at Minerva we prefer to see spending as investing. What do we get in return for the cash? 

As a small business ourselves working for small business clients it is important that every pound we spent generates future value. It’s why we invest in things such as marketing, training and business coaching (yes, as well as being a qualified business coach I also see the value of using a coach myself). These are things that many business owners see as overheads but, spent wisely, that can help to generate future profits through growing your business or operating more efficiently. 

What is your wisest investment in yourself or your business? 

Posted on

Making flexible working work

One way to recruit and retain good staff is to offer flexible working. Flexible in terms of hours and location.

Many people are uncertain how to make the change to remote working and struggling to recruit high calibre people. At Hudson Accountants we offered flexibility over hours and, to a lesser extent, location but Minerva Accountants is fully remote. So how do we do it?

Cloud software is a necessity but the less obvious key is to have good communication.

1. We use a shared inbox. As long as you use the hello@minervaaccountants.co.uk email address anybody can pick up the query or task even if the regular CAM (client account manager) is off. If it will wait until their return we use coloured flags to allocate the emails to a particular person. As well as ensuring that the best person can help with your enquiry it also reduces our digital footprint.

2. Emails are also logged by Accountancy Manager so that they are available to the whole team. We can each follow conversations. For this reason we prefer emails but notes are added of any telephone conversations.

3. We use a central receptionist to answer and allocate all telephone calls. We use VOIP (voice over internet protocol) and Webex phones to enable remote working.

4. We have a brief online call at 9am each morning to discuss what everybody is working on and if they need somebody else to do something to help them.

5. We meet up (in person if possible) once a quarter to review the results of the last quarter, plan our next three months’ targets, and spend a little time chatting.

Do you offer flexible working?

Posted on

Tax Tip 

Don’t forget to claim the VAT on business mileage.

You can’t claim VAT on the full 45p but you can claim on the fuel element. You can find out the current fuel element Advisory fuel rates – GOV.UK (www.gov.uk)

For instance my care has a fuel rate of 14p. This means that, for every mile, I can claim 14p *20/120 = 2.33p in VAT. There is no VAT on the remaining 31p as that is deemed to be for insurance, maintenance, wear and tear etc.

All you need to do is to keep a VAT invoice* (not a credit card receipt please!) for fuel around the date of the journey ie when you you fill up before or after the trip.

*If you’re interested then it’s because the 45p is an allowance and EU/UK law states that you can’t claim VAT on allowances. The EU did one of their usual accommodating moves and agreed that, as long as there was a valid VAT invoice for fuel around the same date (eg filling up before or after the mileage) then the company could claim VAT on the fuel element of the 45p.

Posted on

Who can you delegate to? 

Last week we looked at what you could delegate. This week I want to consider who you can delegate to.

-An employee. But what if you are a solopreneur?

-A subcontractor. Lots of people have left employment and are happy providing their services for lots of smaller clients

-An expert. As a technophile I consider myself pretty good on the IT front but it is still often more efficient to use a local IT firm when nothing is immediately obvious (we use PCDial.com) as they come across these problems all the time and usually know exactly where to look straight away. It’s the same reason we encourage our clients to delegate their bookkeeping to us; we’re faster and better than them.

-Automation. We use a lot of software in our business. Whilst it doesn’t replace people it does save our time on the mundane chores. Accountancy Manager handles all our deadline and client reminders, Stripe collects card payments for clients that don’t already pay us by direct debit through Go Cardless. Dext and hubdoc allow clients to submit their bookkeeping to us electronically without having to print out every single invoice. We can usually find software to help clients improve their business efficiency too.

Posted on

Should you be delegating more? 

The answer is almost certainly yes.

There are certain things that only you can do in your business but there is probably a lot of admin or other work that can be delegated to somebody ‘cheaper’ than you.

When coaching busy clients I recommend that they keep a timesheet for a couple of weeks. This can be on paper or using one of the free apps such as Toggl.

At the end of the fortnight look at all the work that isn’t profitable.

-If it is for a client should you be charging more or perhaps somebody else can do the work instead?

-If it isn’t customer work then is it the sort of thing that somebody else can do instead (next week I’ll talk about who you might delegate to)

-If it is work that you don’t enjoy then it might make sense to delegate it anyway. This is the main reason we encourage clients to delegate their bookkeeping to us as we can do it faster, and better, and we have people who actually enjoy the work.

Posted on

Recruiting and retaining your team

There is a skills shortage in most industries at the moment, so it is more important than ever to look after your team. 

Ways that you can help your people to enjoy working with you 

  • Salary – this is an obvious one, but people rarely leave just for salary 
  • Flexible working – what hours would suit them? Do they really have to work full time office hours? 
  • Remote or hybrid working – where would they like to work? With modern technology do they have to travel to a single location to do their work?  
  • Workplace – if your team do come into a central workplace how can you make it nicer? 
  • Listen – do your team feel able to talk to you? Do you operate annual (or more frequent) appraisals? 
  • Training – this can be a great way to invest in your team to do their current job better or even to take on more responsibility 
  • Promotion – can you offer career progression for your team? It’s not always possible in small businesses but worth trying to expand their roles if possible 
  • Gifts – you can give your staff small gifts and experiences (but not cash or similar vouchers) for up to £50 six times per year and claim the tax on these. (Do check the full details of what you can and can’t provide) 
  • Entertaining – you can provide entertaining of up to £150pa as a business expense but any more than this and you pay tax on the full amount. 

Any other ways that you look after your team? 

Posted on

Tax Tip

Why we love Xero (Quickbooks online and Freeagent are quite good too) 

Xero is user friendly (according to our clients) software for small businesses. It sits in the cloud rather than on a single PC so that it can be accessed at any time by the business owner (that’s you) looking for management information, the bookkeeper (that may be you, Minerva, or somebody else) to input data, and your accountant (that’s us) to prepare your accounts or to give advice at any time. 

You can put the Xero app on your phone to raise quotes and invoices on site. You can buy a small card payment machine such as Square or Zettle for around £20 and, with the app on your phone, you can take payment on site. 

You can include a Stripe payment button on your invoices (although bank transfer is the cheapest method) to make it easy for customers to pay you by card. 

You can forward electronic invoices directly to Xero (or to Dext if you have the app) or upload them manually to attach to your transactions. Once you have attached a digital copy you can get rid of your paper copies although we recommend that you keep them somewhere until we have completed the year end. If you ever need to check an invoice it is easy to search the supplier in Xero to find it.  

Xero multi-currency version handles all your foreign currency purchases automatically.  

As long as your Xero is up to date we can estimate how much tax you will expect to pay at any time. 

Posted on

Tax tip

Paperwork (or the digital equivalent) is important

If you are running a limited company it is important that you don’t take any money out of the business without the correct paper trail. The company is a separate legal entity from the director/shareholder. It’s a bit like taking money out of your mother’s purse without permission.

The sort of paperwork you would need is:
– Salary needs a payslip
– Dividends need a minute and a tax voucher (contact us if you need a template)
– Interest payments (if appropriate) need a form CT61 filed with HMRC
– Expenses should be accompanied by receipts and a mileage log
– Pension payments should be paid directly to the pension provider

Proudly powered by WordPress