Category: Balance

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Trust the process

You’ve probably been there. Business is quieter than usual and you don’t know why.

When you’ve been running your business for a few years you get used to this and know that doing the right things will produce the right results but sometimes you doubt yourself or your process.

Even after this long in business I still have these wobbles.

October has been quiet for me with fewer enquiries than usual and even fewer suitable enquiries. I’ve given away a lot of free advice or referred them to another coach or accountant who was more suited to their needs.

In the background I (and my wonderful PA) continued to do the usual marketing and to prepare the new 30 day start up course for accountants and bookkeepers.

But it was still too quiet for my liking.

And then the flood gates opened, and I’ve been busy this week with enquiries for coaching, courses, and accountancy services. And a big consultancy lead that had gone quiet suddenly turned into a signed contract overnight. And now I’m wondering how I’m going to fit in all the extra work.

Such is the roller coaster of running your own business. Sometimes you just have to trust the process. Doing the right things will produce the right results.

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Are you working too hard?

With Summer holidays over and Winter drawing in I’m seeing more exhausted business owners. Although there may be particular pressures on accountants facing tax return season everybody is affected to some extent by the cost of living crisis.

Here are a few things that you can do to make your business run more smoothly so that you can take more time for yourself.

  • Software – invest in software that will free up time for you and your team. If you set it up properly it will also be less prone to mistakes than tired human beings.
  • Recruit – invest in people to share the workload
  • Training – if it’s hard to recruit at the right level then invest in training and ‘grow your own’ team who will do things your way right from the beginning. Invest in training for you and your team to help you to work more efficiently.
  • Business coach – invest in a business coach so that you have an external view on how to improve your business whether that is profitability or work-life balance. As well as accountability to help you to put all that reading and course into effect.
  • Increase your prices – we run regular (free) webinars on how and why to do this so I won’t explain this here but please contact me if you’d like more information on our next event.
  • Sack poor clients – whether you define that as unprofitable or vampire clients that suck your time your life will be much happier and profitable without them. You’ll either have more time for yourself or to take on more profitable and enjoyable work.
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Continuing professional development

This week I’ve been busy with my QAD inspection. As a chartered accountant I have these inspections regularly. Although I like to think that we do everything ‘by the book’ at Minerva Accountants I always worry that I’ve missed something. While these inspections can be quite nerve wracking they can also be reassuring when everything passes with no queries or comments. It’s also reassuring for my clients to know that our regulators are checking up on us to ensure that we reach their required standard.

As a member of ICAEW Council and speaking, writing and coaching accountants to run a better business, it is important that I set a good example myself in my own accountancy business.

One of the things they check up on is my CPD, aka continuing professional development. Complying with this is no problem for me as I write books and articles to help accountants as well as business owners so I’m always researching.

Here are just some of the areas that I read up on, attend webinars and talks, and research in depth.
• Latest tax and accounting developments to support our clients at Minerva Accountants. No mean feat with 4 ‘budgets’ already this year and MTD (Making Tax Digital) on the horizon
• Latest research into growing businesses or making them run more efficiently for my coaching clients. Also useful for running my own businesses better
• Latest coaching developments as I’m a qualified coach and mentor as well as an accountant
• Ways to improve my speaking as a member of the Professional Speaking Association
• Anything interesting as I love to expand my mind

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You are not a bank!

And, as far as I know, you are not a charity. So why are you lending clients money by allowing them extended credit or even working for free?

Here are some tips to help you collect money faster:

  • Invoice promptly. Xero can help with repeating invoices, invoicing from quotes, and invoicing from your phone while on site
  • For longer contracts consider getting paid up front or in instalments. Minerva’s clients pay us over 12 months as we are doing work for them throughout the year with monthly bookkeeping health checks and other advice as a minimum
  • Make it easy for people to pay you. Make sure that your bank details are on your invoice. Our regular clients pay by direct debit through Gocardless. We can also take payment by card and there is a button for this on our invoices or we use Zettle to take payments for booksales at conferences etc.
  • Send invoice reminders. We can help clients to set up the automated reminders in Xero. The first one is just a polite enquiry to check that they have received the invoice and that everything is alright. Later ones are more severe. If clients require more functionality we can help them with Satago or Chaser.io
  • Credit check your clients with an app like Satago.
  • Be prepared to take legal action. Clients pay for their services. Requesting services without the means to pay is like shoplifting. If they’re not paying they’re definitely not clients. Clients ghosting you is definitely a broken relationship, get paid and get out!

You work hard so you deserve to be paid.

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The most important training session

The most important training session isn’t the toughest one, and it isn’t the last one before your A race. It’s the one that you really don’t want to do but you do anyway. It might be a cold, wet, or icy morning. Or it may be during a heat wave. But having the discipline to do that tough session instead of skipping it is what will make all the difference on the big day.

That’s why we include actions and accountability in all our courses*, group coaching sessions, and of course our individual sessions. Yes, I like to think that you’ll feel motivated by my eloquent words and inspirational ideas 😉 but on Monday morning it’s up to you to get things done.

Discipline is worth much more than motivation.

*next cohorts start 15th Sept so do get in touch if you keep meaning to book but haven’t got around to it yet. You can find out more about our courses here.
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My life isn’t as perfect as my timeline

Nobody’s is!

I’m all in favour of authenticity but I also hate oversharing. You’re my wonderful clients and business contacts, not my best friends, and there need to be boundaries in every relationship.

We all draw that line in a slightly different place. Although I will never deny that I have dirty laundry I certainly won’t be airing it in public. In spite of my very public social media profile, I’m actually an introvert and a naturally private person. I’m also a positive person who prefers not to dwell on any negatives in my life.

I love social media, especially Twitter, but there is a strange phenomenon where we all think we know each other perhaps better than we really do. The downside of this is that it is surprisingly easy to be the victim of ‘catfishing’ and all sorts of fraud.

There is also a tendency to believe that what we see is the whole story. Whilst some people overshare, others overedit causing real FOMO and other envy or depression in others who feel that they haven’t achieved as much. I love celebrating your successes, but I also assume that you’ve worked as hard as I have and there is blood, sweat and tears behind the picture of you with your latest award.

So here are a few things that you need to know about me that I don’t explicitly mention:

  • Like you, I often think about jacking in my business and taking a normal job for an easier life. Running a business is never as glamorous as it seems on the outside. I think it is this experience that makes me a good coach, even more than my Coaching/Mentoring qualification.
  • Although I’ve generally worked with wonderful teams, I’ve also had to dismiss people. I try to do this legally and as kindly as I can.
  • My kids have grown up into fabulous people that I enjoy spending time with but some days they’ve exhausted my patience. If you have a small business and you’re short on sleep, I completely understand.
  • I’m in the process of getting divorced. Fortunately, it’s all amicable but sometimes I really have to bite my tongue and remember to act like a grown up (and he’s probably doing the same)
  • Some days I find it hard to get started. Without motivation it’s just hard slog dependent on discipline.

I don’t think it helps anybody to have the details of my rough times but that doesn’t mean that everything is 100% rosy.

Do you think you have the right balance between being genuine and oversharing?

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Managing your interruptions

Interruptions can be a real problem as, in addition to the time they take, they also disturb your train of thought. Here are a few tips for managing some of your interruptions.

Consider whether you need to answer your phone straight away. It may be possible to use your voicemail or even better, an answering service, for a few hours per day. This will allow you to focus on work for a while and then to block all your calls together to get back to people later in the day. As long as you return the calls and don’t forget about them!

If you work alone then you may not wish everybody to have your mobile number. Consider getting a virtual landline that is answered by an answering service. I have used Answer It for this purpose but also for answering calls when all our business lines were in use.

Emails can all be batched together and answered once or twice a day. Batching similar tasks is much more efficient. Many accountants have a shared inbox linked to a practice management system which allows them to delegate emails/tasks. Technology can be your friend.

Remember that people usually send emails when it is convenient for them, they may be working flexibly or they may be in a different timezone. Big corporations often use an autoresponder to say that your query will be answered in say, 5 or even 15 days.

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A mindset for distinction

Today I learned that I had earned a distinction in a singing exam that I took earlier this month. But it almost never happened.

Mindset fail: I spent too long believing that I couldn’t sing.

After failing to get into my school choir I spent most of my life believing that I couldn’t sing. A few years ago I took a few vocal coaching lessons with my daughter’s singing teacher to help strengthen my voice as I was doing more professional speaking.

I was pleasantly surprised to find that I could sing better than I thought and I went on to get a merit for my grade 3 Musical Theatre just before lockdown.

With lessons and exams cancelled through lockdowns etc it has taken a while to get around to my grade 4. My exam was in the morning (I’m not a morning person) but I didn’t want to postpone any longer. My daughter also needed to get her grade 7 out of the way so that she can squeeze in her grade 8 and diploma before she heads off to university.

The first two songs sent okay although I could hear that my voice was a bit husky due to hay fever but I carried on as best I could.

Mindset fail: I let one small problem take over my mind

Then we came to the third and final song which I usually sang a whole tone lower than the official score. It’s easy to turn a knob to transpose on an electronic piano but this was a new venue and there was only a grand piano! I had a panicked talk with my accompanist and asked what key I should sing in. There was no choice but to go for the original key. I knew I could only just make the top notes which is why we’d chosen to sing it lower so that I could belt them out with confidence.

I was so fearful that, part way in, I had a complete mind blank and forgot the words! It’s not like when I speak on stage where nobody knows if I’ve diverged from my script; the examiner had the lyrics and score in front of him. I carried on singing some made up words and may have got away with it but then I couldn’t even do that so I had to stop to ask my accompanist for a prompt. I knew I’d blown it and I wanted to leave the room so I could have a comforting cry.

I was cross with myself for letting my terrified thoughts force me into such a simple mistake. But at least I had nothing to lose so I carried on.

Mindset success: I stopped being scared

Just before the belt with the terrifying high notes I remembered my teacher’s instruction to ‘relax’ and her tips on using less breath.

I didn’t just hit the notes, dear reader, I hit them well!

Overall I lost a few marks for the memory lapse but I handled it professionally and didn’t allow it to affect the rest of the performance.

But how many times do we fail just because we’re too scared to try?

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Like wildlife on a safari

I love what I do but I also like to spend quiet time away from my business. This is the life part of my work-life balance. Now that my kids are older it provides time for enjoyment and also for rest so that I am refreshed when I get back into work.

We can all benefit from some quiet time in our lives.

I was fortunate to spend my honeymoon on safari in Kenya. As we waited quietly by a waterhole the wildlife drifted into view and we were lucky to see all of the ‘big five’ animals: lions, leopards, elephants, rhinoceroses, and African buffalo as well as some gentler giraffes and zebra.

At home, when I take time to wait quietly or, more normally for me, to walk or run gently, I am rewarded by ideas.

How often do you get away from your desk to get fresh ideas?

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One does not simply walk into Mordor

This is Gandalf’s response in Tolkien’s ring trilogy when he is asked the way to the evil land of Mordor.

As with any challenge Gandalf has three things

  1. A map
  2. A plan
  3. A fellowship/support team

Do you know where your business is going? How will you get there? What and who will you need to overcome obstacles along the way?

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