I often write and speak about how important it is to move along clients who aren’t suitable for your business. But today I want to speak about how you can spoil the clients who are right for your business.
You obviously need to do the work as efficiently as possible. This usually means investing in good technology and the best people.
And then you need to offer a wow customer service. If you are too busy doing the work then you may not have time to do this. In order to spend time with your clients you need to have time when you’re not involved in the day to day work. This means having a good team and not taking on more clients than you can handle.
Charging a good price will allow you to pay for your team and technology and means that you don’t need to take on too much work.
“Charge a fee you’re happy with. Find clients who are happy to pay it. And then spoil them. Answer their questions. Proactively support the needs they didn’t know they had”. – Megan Guest
If you want to spoil your clients (don’t we all?) then you need to charge enough to build this into your business.