visibility – Minerva Accountants Bristol and Somerset

Anyone who’s already read my latest book ‘Growing by numbers: How to scale up your business with confidence‘ will know I talk up the importance of steady marketing throughout the year.

A large part of your marketing plan should include having a strategy to ensure a consistent and active presence on social media. Here are a few tips based on what I have found works well for me:

Find the right platforms for your business – think about your target market, your professional network and factor in where you feel comfortable hanging out too. For me, Twitter continues to be my number 1 social media space , but I also have a presence on LinkedIn and Facebook.
Find a scheduling tool that works for you. My system of choice is Smarterqueue.
Set up a bank of key messages and reminders that can go out regularly on a repeat loop, e.g. we have a course that starts with a new cohort each month – we send regular reminders about that out and schedule repeat posts. Don’t forget that not everyone sees everything all of the time, so while you might worry about being repetitive, chances are that other people won’t get that impression.
Set time aside on a weekly or fortnightly basis to update your plan and schedule new posts.
Outsource where it makes sense to – I work with a Virtual PA who updates the website and posts my blogs on a weekly basis – she then schedules posts to go out several times to share new information.
Build up a bank of visuals to go out with posts, incorporating brand colours and fonts and a mix of free stock images and brand photographs where you have some – we use Canva regularly for this (again, my Virtual PA works on this on a regular basis).
While lots can be scheduled it’s important to show up in person consistently too – after all, it’s called ‘social’ media for a reason. If you don’t naturally find yourself engaging with others on each platform you’ve a presence on throughout the week, set aside some time each week to do just that.