With over 30,000 connections social media is a large part of our marketing.
If you’re still growing your online presence here are a few tips:
- Choose the right platform for your audience I grew my first accountancy practice using Twitter. My audience is no longer there and posting short videos and other content on Instagram is now our best source of leads for Minerva Accountants. On the other hand LinkedIn and Facebook are best for my international coaching business.
- Creating engaging and shareable content for your audience might sound like a no-brainer but there is a lot of content that I just scroll past on my busy timeline
- Use visuals to enhance your posts. I’m happy to do face to camera and try to remember to take pictures wherever I go. The fabulous Kate is the truly creative one and uses these and Canva to make something engaging.
- Interact with your followers regularly, don’t just automate your posting and leave it at that. Although we do this on some more minor channels it is important that you engage with your connections as real people and not just as an audience. This helps to build better relationships. #IJustChat
- Analyse social media metrics to improve your strategy. This is something else that falls on Kate and she tells me what sort of content I need to be putting out there based on what you really react to. Otherwise it’s just shouting into the void.
Do feel free to connect with me on most social media as Della Hudson FCA and/or Minerva Accountants