Bryony Thomas (author and founder of Watertight Marketing*) may liken customers to cats in the way we tempt them in but never own them. But I think business owners can learn by watching cats themselves.
Cats generally spend vast portions of their day sleeping. Many business owners don’t get enough sleep. Learn how to take better care of yourself in this, and other ways.
Cats do as little as possible and we should all learn to work more efficiently so that we can work fewer hours. The recent trial of the 4 day week has left 90% of the participants intent on adopting this as a permanent measure as they became much more productive.
Cats can become quite loud and insistent when they want food. Do you need to ask for what you want more clearly? Perhaps a little more politely though.
Cats are very good at expressing their thanks. Do we need to say thank you more? Although I wouldn’t suggest rubbing yourself all over your customers.
Cats are all about cupboard love. Whilst this isn’t a good way to develop real relationships being nice to people will definitely smooth the wheels of industry.
Many people are allergic to cats and we should accept that not everybody will like us. That’s why we tailor out marketing to the type of client where we can help most.
What qualities do you think dogs have that business owners can learn from?
*If you haven’t yet read Watertight Marketing I’m happy to recommend it. You can buy a copy here and don’t forget to register for Bryony’s free workbook.