Tag: businessdevelopment

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Are you goal oriented or process oriented? ​​

Do you get excited by the end goal or do you take the time to enjoy the journey.

Although I like to have a Big Hairy Audacious Goal, I actually get most pleasure from the things I learn on the journey. 

This was brought home to me as I tend to relax by watching something easy on TV just before bed (currently on season 4 of Stargate SG1 if you’re interested) and I’ve recently taken up crochet again to keep my hands occupied while my brain is gently slowing down. 

I’ve chosen a simple pattern for a cardigan as my goal. I haven’t crocheted regularly for decades so a few days later I was about 20 rows in before realising that my tensions were all wrong and the garment would end up at least 20% too big for me. That’s assuming that it will ever be good enough for me to wear anyway. 

As with business problems I went back to my primary motivation to decide what to do. My true purpose was to occupy my hands and the time already spent was a ‘sunk cost’ irrespective of my next action.   The solution was obviously to start again and reuse the wool with nothing lost except time. 

But that time wasn’t wasted! I had learned things from the first attempt that will make the second turn better. I have remembered how to crochet, I will watch the tension more closely and measure earlier and, if all else fails, I will have a third attempt with a smaller needle or rework the pattern to aim for a smaller size. 

Business is the same. It may seem a little more important with more at stake but there’s often a simple way to rescue an apparent disaster (just ask some of my coaching clients how much better they feel after we’ve worked through a gnarly problem together) and lots of learning to be had along the way, 

What’s the biggest problem in your business at the moment? 

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World Entrepreneurs’ Day

I’m writing this on World Entrepreneurs’ Day and, although you’ll be reading it a little later, it’s definitely something worth celebrating.  

So put something fizzy in the fridge because we’re about to play the Entrepreneurs’ Drinking Game. 

As you may know I currently run three businesses* (with two successful exits behind me). In order to make constant progress it’s essential to focus on the future and what’s next. How else can you move forwards? This comes at the cost of reflections and we rarely pause to appreciate how far we’ve come.  

This is why I encourage entrepreneurs to enter awards. Even if preparing a draft application it forces you to review how far you’ve come. This gives you a different perspective on your journey.  

So open your laptop now for a quick check in and compare where you are now with your business 12 months or 5 years ago. Take the time to enjoy your wins, appreciate what you’ve already achieved, and maybe spot more opportunities for growth (we are entrepreneurs after all 😉) 

  • How is your turnover looking? 
  • How is your profitability (despite rising costs) 
  • Do you have a good team around you? 
  • How is your general business network? 
  • How much of your day to day work is automated? (Did I just catch you thinking about what still needs to be automated? Remember to look back on what you have already done!) 
  • How have your working hours changed? 
  • How is your work-life balance generally? 

Take a sip for everything that has moved forward in your business.  

Share your successes with me. I always like to hear when (and how) others are doing well. And, if your business hasn’t moved forward the way you hoped, just reply to this email with HELP NEEDED and I’ll show you how we can make progress together. 

Here’s to celebrating your journey. 

*Details of my current businesses if you’re curious: 

  1. Minerva Accountants provide the usual accountancy services plus Clarity business advice sessions
  2. Hudson Business Advice is a consultancy offering speaking, writing, and coaching services to help accountants and small business owners to run a better business 
  3. Minerva Technology is a small fintech which is more of side hustle as it has a single app in development (at the moment) 
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Plan your business like a marathon 

Building your business isn’t a sprint but a marathon. It takes a bit of planning. 

  • Plan – find a plan that is right for you. Right for where you are now, where you want to be, and how much time you have available 
  • Track performance – what KPIs will show that you are on track? These should be things that you can control such as how often you train each week, rather than how fast you will be by a certain date. How many times do you need to show up on line each week? How many networking events? How long do you need to write for each day (and do you take weekends off?) to complete that book? 
  • Track your progress – each time you run a longer distance or a faster time record this PB (personal best). In business this might be tracking your GRI (gross recurring income), your record month of sales, number of clients, average fee etc. 
  • Invest in the right equipment – a good pair of trainers (and the right sports bra) can make your training so much more comfortable. Have the right people and technology to maximise your chances of success. 
  • Running partner/group – these will provide moral support, accountability, and they will run alongside you as you each focus on your personal goals 
  • Coach – as an athletics coach as well as a business coach I can’t recommend this highly enough. Somebody with technical expertise, moral support, and accountability will help you get to your destination faster. 
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Show me the money 

Spring seems to have brought renewed optimism and, in spite of macro economic conditions, many of our clients are looking at expanding their businesses. Business confidence in the Southwest is generally positive. 

Here are some useful links for businesses seeking finance in the Southwest. 

  • Founder Catalyst creates all of the legal paperwork and helps founders to manage investor engagement. 
  • Meet the Funder South West – Engine Shed and British Business Bank collaborate to share conversations with funders. 
  • Considered Capital is a great place to start if you’re not interested in equity funding. 

We are also happy to make introductions amongst our client base and other connections where appropriate so do let us know if you’re seeking finance or fancy investing yourself. 

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What recruitment crisis? 

On the one hand I hear people (accountants and other businesses) complaining about the lack of suitable recruits, on the other hand I see my kids’ clever school leaver friends working hard in short term jobs because they can’t find apprenticeships to launch their careers. 

I don’t know about other industries but in accountancy we have created our own crisis. We have a shortage of qualified, experienced accountants today because firms cut back on their training budgets a few years ago.  

Personally, I like taking on trainees as I can train them to do things the way I think they should be done. No ‘bad’ habits to unlearn from previous workplaces. And they’re usually pretty tech savvy to cope with our modern processes. 

In a relatively short time, you’ll have a fabulous employee, an excellent return for your investment of time and money, AND you’ll have made a positive contribution to somebody’s life (all my previous trainees are now in management positions and some on the cusp of partnership). For us their full-time availability during college holidays balances the additional time off required by our part timers who require additional time off with family at this time. 

If you’re really struggling the apprentice minimum wage is peanuts but hopefully you can afford a little more. 

So here are just a couple you might like to have working for you in the Bristol/Somerset area. 

One talented photographer looking for something that uses their analytical skills.* Currently doing pub work. 

One interested in tech/business looking for cyber security or similar. Currently stacking shelves. 

*I’m currently looking for 21 new clients to cover one trainee salary. Happy to accept referrals for coaching and/or company accounts. If you can offer a suitable job before I can then there are plenty more school leavers for me to recruit (I just happen to know these two) 

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Should you be selfish in business?

I believe that you should be selfish in business, but perhaps not in the way that you think.

When you set up your business you gave up regular income and security in order to run the business of your dreams. Your dreams may be similar to mine or perhaps not, but the point is that we want something out of our business in the form of work-life balance, profit, or passion.

And we should be selfish about structuring our business to achieve our personal goals.

I see far too many business owners who are working long hours for below minimum wage or just not enjoying whatever their business has become. Some of them come to me for coaching. They are worse off than if they had stayed in their imperfect employment and they need something to help them out of the rough and onto the fairway towards their original goal. (And there, as a non-golfer, my golfing analogies end!)

Are you where you want to be in your business? If yes then give yourself a round of applause, if not then reply to this email for news on our various coaching programmes.

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The problem of growing too fast

It sounds as though it’s a nice problem to have but many small businesses fail at this stage

  • Overtrading – lack of cash to cover your higher costs while you wait to collect those higher debts. Clamp down on your credit control to ensure that you have sufficient working capital
  • Lack of systems – don’t reinvent the wheel but create a system for anything that you’re likely to do more than once. I’m running a live webinar for accountants on Tuesday 16th so email us for the link
  • Unable to find the right people – you will probably need more staff but you may also need different staff for a scaleup rather than a start up. If you prefer to do the work then you could employ a manager to run your business. I like to train my own team as we work very differently to many traditional accountants but you will have more choice in recruits if you offer REAL flexibility on hours and location.

What have you found helpful as you grew your business?

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Collaboration for the win

A while ago our local post master observed my kids spending their pocket money and reported back to me. Apparently they figured out that if they pooled their money they could get a big packet of sweets between them which was even better value. Collaboration for the win!

Years later, when they were old enough, he gave each of them a job as soon as he had a vacancy. Watching their behaviour over the years had given him some idea of how they would get on with customers.

In our business we rely on each member of the team using our different skills collaboratively to provide the best service to our clients.

But it’s not just internally that we work together. We extend our support to clients’ bookkeepers. They can contact us through the year with coding or other queries. In return we benefit by getting neater records coded as we like them so the year end is faster. Sometimes we get early warning of areas we can advise our mutual client. We’re always happy to explain any year end adjustment journals so that Xero (or other software) records are better each year.

We also work with software providers to ensure that any new software is properly set up to give both year end and management information. Or with IFAs and mortgage advisers to provide the best information to help our mutual clients with nonbusiness finances.

How could you collaborate with others to increase the size of the pie?

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Is it your husband’s business?

When I set up my first business in 2009, I lost track of the number of times that I was asked whether it was my husband’s business or mine!

Initially I ran the business from home in order to be available for my small children. But it didn’t look like a typical house because it was a former Post Office where we had two rooms set aside for me and my staff.

When we reached a team of 5, we had to move out to commercial offices in the next town in order to grow further. This had the benefit of a large meeting room where we could host our Money Matters events and Xero training courses. (It was also above a Domino’s which was great when the whole team got together for our monthly lunch and learn sessions) With larger premises and running events I was clearly the public face of the business, and nobody asked about my husband anymore.

Since I sold that business in 2017, I have started 3 more businesses, all of which operate remotely with no permanent office space. The Money Matters events are now a series of monthly webinars to help business owners and the Xero training is also online.

Once again people are unable to judge the size of my business from any physical premises. Now I get all sorts of subtle questions probing for how big the team is. (In case you’re curious Minerva Accountants currently has a permanent team of three people plus regular and occasional sub-contractors but watch this space)

How do you think your business is perceived and what can you do to change that?

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Why it may be best to stay small

Small is beautiful. It’s also less hassle and much more agile.

As the sole director of my business I can hold my board meetings in the shower and, if I come up with a bright idea, I can often have it implemented by evening.

The downside of a small business is reduced cover for holidays and sickness. Especially if your business is just you. On the other hand even the best team will take up your time in managing their time and workload.

Before growing your business beyond you it is worth considering whether this will best suit your personal goals. Instead of taking on more clients and higher overheads you could look at taking on better clients and providing them with more profitable services. Before recruiting staff you could investigate software and other automation.

Bigger isn’t always best.

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