Are you goal oriented or process oriented? ​​

Do you get excited by the end goal or do you take the time to enjoy the journey.

Although I like to have a Big Hairy Audacious Goal, I actually get most pleasure from the things I learn on the journey. 

This was brought home to me as I tend to relax by watching something easy on TV just before bed (currently on season 4 of Stargate SG1 if you’re interested) and I’ve recently taken up crochet again to keep my hands occupied while my brain is gently slowing down. 

I’ve chosen a simple pattern for a cardigan as my goal. I haven’t crocheted regularly for decades so a few days later I was about 20 rows in before realising that my tensions were all wrong and the garment would end up at least 20% too big for me. That’s assuming that it will ever be good enough for me to wear anyway. 

As with business problems I went back to my primary motivation to decide what to do. My true purpose was to occupy my hands and the time already spent was a ‘sunk cost’ irrespective of my next action.   The solution was obviously to start again and reuse the wool with nothing lost except time. 

But that time wasn’t wasted! I had learned things from the first attempt that will make the second turn better. I have remembered how to crochet, I will watch the tension more closely and measure earlier and, if all else fails, I will have a third attempt with a smaller needle or rework the pattern to aim for a smaller size. 

Business is the same. It may seem a little more important with more at stake but there’s often a simple way to rescue an apparent disaster (just ask some of my coaching clients how much better they feel after we’ve worked through a gnarly problem together) and lots of learning to be had along the way, 

What’s the biggest problem in your business at the moment? 

Your business, your goals

When I talk to accountants about how to have a ‘better’ tax return season my assumption is that they want to avoid having to do all the work in a short period but I am aware that some accountants choose to work this way. They deliberately set aside December/January to do nothing but work, and then take most of February as holiday, and work part time the rest of the year.

And you will all have different goals for your businesses.

Most goals are a mixture of profitability, work-life balance, and final valuation on exit. But you might have a specific aspiration to drive a particular car whereas I’m happy with my battered old Skoda when it’s too far to walk/cycle or public transport isn’t suitable.

When we take on new clients the first thing we discuss is what motivated them to set up their business. We do this for coaching clients as well as for Minerva Accountants clients so that we can give the best advice. Not everybody wants to grow an empire. Other people are happy to put in longer hours short term in order to accelerate their new startup.

We run Vision and Values sessions for business owners and/or their teams. But you can read ‘Start with Why’ by Simon Sinek to ensure that you are clear about where you and your business are heading.

You can order ‘Start with Why’ here.