I’m not a disrupter! 

I don’t ‘move fast and break things’. 

And I don’t believe that many of my successful entrepreneur friends are either. 

Agile business development is not about revolution and guillotines. It’s about agility and being open to change and innovation.  

I’m acknowledged as an ‘early adopter’ by the founders of Xero who led large scale cloud adoption in the UK. And I’m an award winning author and speaker on subjects of running a modern business and delivering advisory services for practice and client success. 

I believe in building a business on solid foundations supplemented by innovation. Our team never do anything just because ‘we’ve always done it that way’. Instead we systemise, automate, and delegate and then put a friendly, human front end onto the latest technology. 

I’m far from traditional but I’m not a rebel either. 

Where do you sit on the innovation spectrum? 

World Entrepreneurs’ Day

I’m writing this on World Entrepreneurs’ Day and, although you’ll be reading it a little later, it’s definitely something worth celebrating.  

So put something fizzy in the fridge because we’re about to play the Entrepreneurs’ Drinking Game. 

As you may know I currently run three businesses* (with two successful exits behind me). In order to make constant progress it’s essential to focus on the future and what’s next. How else can you move forwards? This comes at the cost of reflections and we rarely pause to appreciate how far we’ve come.  

This is why I encourage entrepreneurs to enter awards. Even if preparing a draft application it forces you to review how far you’ve come. This gives you a different perspective on your journey.  

So open your laptop now for a quick check in and compare where you are now with your business 12 months or 5 years ago. Take the time to enjoy your wins, appreciate what you’ve already achieved, and maybe spot more opportunities for growth (we are entrepreneurs after all 😉) 

  • How is your turnover looking? 
  • How is your profitability (despite rising costs) 
  • Do you have a good team around you? 
  • How is your general business network? 
  • How much of your day to day work is automated? (Did I just catch you thinking about what still needs to be automated? Remember to look back on what you have already done!) 
  • How have your working hours changed? 
  • How is your work-life balance generally? 

Take a sip for everything that has moved forward in your business.  

Share your successes with me. I always like to hear when (and how) others are doing well. And, if your business hasn’t moved forward the way you hoped, just reply to this email with HELP NEEDED and I’ll show you how we can make progress together. 

Here’s to celebrating your journey. 

*Details of my current businesses if you’re curious: 

  1. Minerva Accountants provide the usual accountancy services plus Clarity business advice sessions
  2. Hudson Business Advice is a consultancy offering speaking, writing, and coaching services to help accountants and small business owners to run a better business 
  3. Minerva Technology is a small fintech which is more of side hustle as it has a single app in development (at the moment) 

Forget your carbon footprint

Okay, that’s a bit of a ‘clickbaity’ title so I’d better elaborate.

Hopefully you’re already trying to minimise the carbon footprint of your business and your home life but, once you’ve made the main changes, there are diminishing returns.

This is where we’re at now with a paperless, remote business minimising travel and using public transport or waking/cycling where appropriate. Yes, there’s more to be done but it is getting harder so we’re offsetting the rest while we work on it and switching our attention to our digital footprint.

The downside of being a paperless business is that we do everything digitally so here are some quick wins that we recommend to reduce your digital footprint.

  1. Internally, share files rather than creating separate copies. We us Onedrive and Sharepoint.
  2. Externally, use a secure portal or send links to online files rather than attaching copies to your emails
  3. Paper books are potentially better than digital ones as they tend to be shared multiple times whereas it is hard to do this with e-books. Great news for those who still love the touch and feel of ‘real’ books rather than a Kindle.

I’d love to hear from anybody else who is working on their digital footprint.

New corporation tax rates

As from 1 April corporation tax rates increased for companies with taxable profits above £50,000. The new rate is 25% for companies with taxable profits above £250,000 with a hybrid rate of 26.5% for profits between the two limits.

If your profits are close to the £50,000 you may wish to consider:
1. Are all your costs allowable for tax?
2. Paying into a company pension for yourself or your employees
3. Paying interest on any directors’ loan accounts that are in credit.

Know your client

Lots of client meetings this week. Yes, we need to know our clients for AML but chatting to them usually results in extra work. Sometimes it’s a quick query that can be answered straight away and earn ‘brownie points’ and client loyalty but sometimes it is paying work that earns extra fees.

How often do you speak to your clients?

Getting the most out of conferences

There are all sorts of conferences and events you may attend for different reasons but you need to prioritise what you want to get out of an event in order to make the most of it.

For me it’s usually about the people and maximising the time. I try to meet all the people I chat to remotely throughout the year. Here’s how I go about it.

1. Wear comfortable shoes and make sure that you look like your social media photo so you’re easy to spot. For me this means an up to date, professional photo online and remembering to wear contact lenses, hair down, and usually a branded shirt at the event.

2. First plan any talks you want to see – If speakers are unpaid the talks are often just selling a product rather than real value to you so leave.

3. Next identify any exhibitors you want to catch up with or see new products. This is the time to meet the people. If necessary you can arrange a demo when you get back to the office. Worth having a separate email when booking to separate the more spammy follow ups. If you don’t want a follow up don’t agree to have your badge scanned or hand over your details (it saves their time too)

4. Book when and where you’re going to meet other business friends.

5. Carry plenty of business cards unless you prefer to keep your contacts on Linked In. (Whilst sales folks often have their contact details on Linked In many people don’t due to the volume of unsolicited calls. Having a Linked In profile doesn’t mean that people log into the app; even my retired parents have profiles for some unknown reason ??‍♀️)

6. Associated social events are an added bonus. Usually great for dancing but too loud for proper networking (or is it just my age?).

7. Transfer any items to your to do list on the train home so they might actually get done.

8. Book the next day as a quiet day for an introvert crash and/or to follow up on everybody that you met. Add new contacts to your CRM and connect on social media

Less is more

Management accounts. What should they include?

It depends very much on the users, their goals and their understanding of finance.

Most management accounts that I have seen over the years are just information overload. I prefer to focus on three key numbers at a time. These numbers may vary over time as focus shifts to improving different parts of the business.

Of course there should be more information available to drill down but most managers prefer to focus on a few key items at a time.

What do you like to see in management information?

Your business, your goals

When I talk to accountants about how to have a ‘better’ tax return season my assumption is that they want to avoid having to do all the work in a short period but I am aware that some accountants choose to work this way. They deliberately set aside December/January to do nothing but work, and then take most of February as holiday, and work part time the rest of the year.

And you will all have different goals for your businesses.

Most goals are a mixture of profitability, work-life balance, and final valuation on exit. But you might have a specific aspiration to drive a particular car whereas I’m happy with my battered old Skoda when it’s too far to walk/cycle or public transport isn’t suitable.

When we take on new clients the first thing we discuss is what motivated them to set up their business. We do this for coaching clients as well as for Minerva Accountants clients so that we can give the best advice. Not everybody wants to grow an empire. Other people are happy to put in longer hours short term in order to accelerate their new startup.

We run Vision and Values sessions for business owners and/or their teams. But you can read ‘Start with Why’ by Simon Sinek to ensure that you are clear about where you and your business are heading.

You can order ‘Start with Why’ here.

The value of certification

There are all sorts of certifications to ‘prove’ that you run a good business. B-Corp, ISO, free range farming, CPD approved etc
 
Getting certified for all of these can cost a great deal of money for a small business.
 
But that shouldn’t stop you doing the right things. You can use these programmes to put systems and processes in place to improve your sustainability, quality, health and safety etc. Once you are running a good business doing the right things you can choose whether to apply for certification.
 
You might want the formal certification because they are an explicit requirement from your customers or you might want to use it for marketing purposes. If you’ve already done the preparation this can be done relatively quickly and easily.
 
What certifications will you prepare for?

People are more important than things

People are more important than things

This is one of my fundamental beliefs although it may sound a little odd for an accountant who primarily advises people how to grow their business and/or how to make it more profitable. But many of the techniques we use to make a business less dependent on its owners in order to scale are the same ones that we use to make owners less essential so that they can have a better work life balance.

It is really important to me WHO I work with as it’s about far more than money. While it is important to enjoy our work I also believe that we do our best work for people we like and where we are a good fit. That’s why I only accept about half the people who ask me about coaching.

Sometimes it’s the wrong type of business, or they require different expertise, or it may just be that I don’t feel a connection. Because if you don’t trust me you won’t follow my advice. Not that you have to follow my advice but it would be a waste of your money and my time if you NEVER followed my advice.

One element of what helps to develop a connection is shared values.

We donate 1% of our turnover to charity, we make a donation to fund a day’s education for everybody who attends our free webinars (we like to think that it will encourage the right sort of people to attend), we run a paperless office and, when we can’t avoid travel, we offset. Not surprisingly many of our clients also include charitable donations such as 1% for charity and 1% for sustainability. Or they’re members of B1G1 doing business for good.

So, if you’d like to help a girl to receive a day of education please join us for our series of Better Business webinars (for accountants and bookkeepers) or Money Matters webinars for other business owners. Details here.