I’ve been busy this week judging accountancy awards.
I always love doing this as I like to learn what the best businesses are doing. But some entries are easier to judge than others.
Entrants are asked to submit facts and figures to support their entry. As most of the judges are accountants you can expect that we will focus on these. And yet too many entries are clearly written by a marketing person with eloquent prose. Judge what your judges will be looking for. (This is even easier when you know who the judges are.)
Awards entries are like CVs, imagine me saying “so what?” or “prove it” to every sentence on your CV. Facts, figures and evidence are import in any awards entry but even more so when your judges are accountants.